Did you know, YouTube is the second most popular social media network and the most popular streaming platform in the world? India ranks in at the second position when it comes to YouTube viewership and this number is increasing by the hour. Every day, thousands of videos are uploaded on YouTube, but as we all know not every video makes a mark. Here are 6 tips to help you ensure that you create an applause worthy video each time that stands out on the platform.

1. Intent of the video

First and foremost, it’s extremely important to lay down the intent of your video. What you want to achieve from your video, will help you plan it perfectly. A video content broadly falls under one of the below mentioned categories

2. Planning the video

Once your intent is clear, you get down to other planning details like, who your target audience is, what exactly you want to communicate, the length of your video, where will you shoot your video, will there be more people in your video etc. Preparing a script for your video is another important aspect of your planning. Before you start shooting, you need to know how and what you would be speaking about. If your video doesn’t have sound, and is backed by text, that too forms part of your screenwriting.

3. Choosing and preparing your equipment

Before you head out straight and hit the record button on your camera, be mindful of all the equipment you may need for your video to look flawless. Because it’s not just the camera, but elements like the mic, lights, tripods etc. that you would need too. Whether it’s making a video for YouTube or a film, choosing the right equipment is imperative for a flawless production.

4. Get, Set, Shoot

Once you have decided on all the above, it would be finally time to shoot your video. Prepare your scenes, place your equipment, check your lighting, camera angles, mic, sound etc. and voila, hit the record button. Framing and composition of your video is especially important. Try and run a test shoot for a few minutes and see if you would want to make any changes in your background or settings. Don’t be nervous, if anything goes a little wrong, you can always work on it later. The test shoot will help you improvise on the spot and get you the almost perfect footage of your shoot.

5. Editing your video

Now once you have the raw footage, editing it to make a seamless and crisp video is especially important. Depending upon the camera you have shot with and your knowledge of editing, choose your editing software carefully. A lot of vloggers choose to edit their videos with phone apps as well, whatever may be the case, a sound editing knowledge is the key to a splendid video. When starting the editing process, bear these things in mind: Once you are done with the editing, re-run a couple of times and check your video for any errors and try and show to a few close friends or family to seek their suggestions.

6. Marketing the video

Once you have made and uploaded your video, getting the audience to see it, share it, like it or comment on it is the most challenging task. And this is where marketing the video plays an especially significant role. Use social media to your strength and share the video on as many platforms as possible. Apart from your personal profile, you can also share the video on relevant Facebook groups to reach a wider audience. Get your friends and families to watch, like and comment on the video in the first few minutes and urge them to share it further with their peers.

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